Professional Podcasts is offering a video news "wrapper" service to help businesses promote their events and community outreach

[Steven L. Lubetkin]

NJTC companies often host some kind of press briefing or press event to promote their leadership in technology research and development. But here's a critical question.

How often are your carefully planned events frustrated by the inability of local or statewide news organizations to cover the event, robbing your business of important visibility for the carefully planned presentation on important public or legislative issues?

My guess -- based on my 30 years of senior level corporate communications experience -- is that it has become nearly impossible to get reporters or video journalists to even show up at these events.

That's where we can help you get worldwide visibility for your clients with Internet distribution of video and photos from your events.

Professional Podcasts has just launched a new Internet video news service that may be exactly what you need to promote your events or activities, or those of your clients.

We recently completed two press events for clients in Trenton, and one in Audubon, PA, which are available for your review here:

Sustainable Jersey Green Grants Press Conference, 6/22/2009
In addition to the full Sustainable Jersey press conference, we produced short video interviews with the grant recipients, which you can see at http://professionalpodcasts.blip.tv/.

Leadership NJ Press Conference 6/22/2009

Almac - Gov. Ed Rendell Press Conference, 6/16/2009

Here are examples of our video news wrapper TV-style reports, which can be used to supplement full press conference coverage like the videos above:

Family Continues Search and Rescue Effort for NJ Man, Joe Dunsavage
Walmart East Windsor NJ Store Hosts Boys & Girls Club Shopping ...
Walmart Store #3339 Grand Opening, Vineland, NJ 1/20-21/2009
Walmart Gives Atlantic City Boys & Girls Club Members a Holiday...
CompuSchmooze Video Podcast #1: PNC Bank Virtual Wallet

Reality: They can't cover you any more

Local TV news shows no longer have the resources to cover anything but crime, accidents, or government events. They almost never feature community activities by companies or nonprofit organizations. Most such events take place and only the participants know anything about them. Now, you can make sure all of your constituencies learn about your activities, your knowledge and thought leadership, and your company or organization's expertise.

Solution: You don't need to waste a lot of time begging for coverage - You can do it yourself!
Our 'video news wrapper' service eliminates the need to convince local TV news teams to cover your corporate events, speeches, awards dinners, fundraisers, seminars, or other activities. We will come to you and produce a full recording of a press briefing or press conference. If desired, we can also produce a professional five-minute news 'wrapper' based on your content, and then we will help you get it broadcast to a global audience over the Internet.

Our reports use the same broadcast graphics, title sequences, and can even employ music and other special effects. We will handle the distribution of your video on all the major video sharing sites like YouTube, Blip.TV, Vimeo, iTunes, and many more. We will also submit them to user-generated news content sites like NowPublic.com and AllVoices.com, and to video sharing areas on mainstream media sites like NJ.com.

You don't need to develop any internal technical expertise. We'll handle all of the production and distribution. You can post videos to your website with our simple embedded video player. You don't have to host large files on your server.
More importantly, our proven methods of distribution gain you valuable visibility for your clients and your issues in the place they matter most today -- a Google search by people seeking information on that topic.

Email [e-mail] to receive a description of our Video News Wrapper service in more detail. We look forward to working with you to produce video reports. Please contact me if you have any questions at all about this exciting new service!