Stephanie Noble's Page

The Rolling Stones are just like Black Sabbath. Sound right to you? How about Kanye West is just like Cole Porter? Coming to these conclusions would seem ridiculous to most people. Yet online, consumer generated commentary in social media sometimes draws odd conclusions. The result? A threat to brand reputation and mistaken identity. A threat that could drive away existing client, potential consumers, or prospective partners.



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I think it’s an interesting comparison between Obama’s use of social media and Palin’s. Politics aside. The White House has done a poor job of engagement. They're promoters. During the campaign it was more of a two way street. Of course that's bound to happen. Typical of most organizations executing a marketing plan, once the call to action (purchase, attendance, participation, vote) or goal has been accomplished, there's not the same attention given to the relationship. In a shallow sense,… Continue